Having impeccable knowledge of local real estate markets as well as staying up-to-date on the latest topics in real estate allows top agents to service clients more effectively.
The best agents are students of real estate. Professional development is key to opportunities that expand their business options and keep them at the forefront of the real estate field.
They can effectively articulate their knowledge of new technology. They have read about floating cities, and know what’s coming down the pike regarding virtual reality (VR) and artificial intelligence (AI) in real estate. They also can articulate some new construction methods in the works.
Knowledge of the best places to invest money in relation to real estate is another important skill top agents have today. There are so many resources and information out there, but taking time to synthesize it all for their clients is a critical skill.
I would say one of the most shared and important pieces of knowledge agents share is current mortgage interest rates. Are rates rising, falling? How do changing rates affect individuals who are getting a mortgage or who already have a mortgage? Even a slight difference in mortgage rates have an impact.
By far one of the most important factors that differentiate top agents from the rest is their knowledge of real estate trends that affect the market, both positive and negative. Sharing their knowledge with current and past clients is vital to providing value wherever their clients are in the homeownership process.
Trivia knowledge. That’s right… agents spend a great deal of time with clients. At times, hours in a car on a Saturday afternoon showing homes is quite normal. Sometimes it’s nice to have something somewhat trivial to talk about simply to build rapport and connection.
At the end of the day, agents get out what they put into it. The most knowledgable agents are those who are passionate about there life and business and usually have long and successful real estate careers.
“The greatest enemy of knowledge is not ignorance, it is the illusion of knowledge.” -Daniel J. Boorstin
1. The Futuristic Tech Disrupting Real Estate and Construction
2. Where to Park Your Money If You Want to Profit: Real Estate vs. the Rest
3. HOT or NOT June: What’s trending in housing right now (HousingWire)
4. As mortgage rates plunge, millions more homeowners can benefit from refinancing
5. Tony Soprano’s House Hits The Market (New York Times)