In an interview, Warren Buffett once said “My job is essentially just corralling more and more and more facts and information, and occasionally seeing whether that leads to some action, that’s how knowledge works. It builds up, like compound interest.” His buddy Bill Gates is reported to read up to 50 books a year. I know many people are relying a great deal on video learning these days but if you still like to read, here are 55 influential business and leadership books that can instantly boost your management skills [Business Insider].
This just in…
These brokerages topped the RealTrends 500 in 2020 [Housingwire]. “HomeServices of America Inc. reigned supreme as the largest residential brokerage in America by transaction sides last year, according to the latest annual RealTrends 500 ranking. But such activity didn’t result in more sales volume than its chief rivals, publicly-traded brokerage colossus Realogy or controversial New York upstart Compass.” Check out the full Real Trends 500 list here.
Unsolicited video CMAs
Low inventory? 11 ways to generate more listings ASAP [Inman]. Your ability to generate listings will be the key factor in 2021 being your best year in the real estate business. Take action on one or more of the 11 strategies and they will provide you opportunities to generate more listings in any low-inventory environment. (Check out #7, one agent sent out 72 unsolicited video CMAs that generated $11 million worth of listings, and closed over $9 million directly from their emails over the next six months).
“With more intense competition, properties typically sold in 20 days (median), a record low since the housing market’s recovery in 2012. REALTORS® reported 74% of existing homes sold in February 2021 were on the market for less than 30 days.” Buyer Competition Intensifies: 4 Offers for Every Home Sold in February 2021 [NAR]. “In Idaho and South Dakota, properties sold even faster, with the median at 15 days.” (the NAR has created some great graphs for this article).
“Want to use LinkedIn video to position yourself as an expert? Wondering what kind of video content to produce? In this article, you’ll learn how to build your expertise using three types of video on LinkedIn.” LinkedIn Video Strategy: Getting More Exposure on LinkedIn [Social Media Examiner].
The boomer niche
The senior market saw 28.6M Boomers going into retirement in Q3 2020 alone. “Carve out your senior niche by utilizing these Tips for Developing Your Senior Market Niche from senior real estate specialists [Tim and Julie Harris]. “Since these numbers will only increase over the next five years, it might make sense for you to consider developing your own senior niche as part of your real estate business.”
Outdoor Living Matters More Than Before Pandemic, New Report Says [Forbes]. 65% of American homeowners aged 35-44 cite an outdoor kitchen as very important if they were designing an outdoor space. “The 2021 Outdoor Living Report issued by Brown Jordan Outdoor Kitchens makes it official: 82% of American homeowners recently surveyed reported that they are more interested in updating their outdoor living spaces than they were prior to the pandemic.”
Side, is a real estate technology company thats working to turn more than 1,500 partner agents and independent brokerages across California, Texas and Florida into boutique brands and businesses. Side raises $150M at $1B valuation to help real estate agents go it alone [TechCrunch] and plans on using the money to expand into more markets.
Home of the Week: This Tuscan-Style Villa on San Francisco Bay Has Its Own 5-Hole Putting Green [Robb Report]. “While it has all the dolce vita style and romance of an Italian villa from the 1920s, this 6,340-square-foot home only dates back to 2002.”